Analysis of TypeFaces/Positioning and Movement

If I define the word typography, Typography is the arrangement of words to create a sense of good design that will be appealing to the target audience. The arrangement of types involves selecting the point size, the style of type face, the line length, line spacing, letter spacing and adjustment of the spacing between lettering this is called kerning. Sans serif type faces have the connotation of being bold, balanced and traditional.

A Sans Serif is a category of typefaces which don't use serifs. Serifs is small lines at the end of each letter character. There are popular sans serif fonts which include Helvetica, Avant Garde, Ariel and Geneva. Serif fonts include Time Roman, Courier, Palatino and New Century Schoolbook.

Serif is the opposite to Sans Serif. The typeface has a decorative line added as embellishment to the basic font. The most common serif typeface is Times Roman. Here is an example of Serif font and Sans Serif.