Film Marketing and Distribution.

Do your own research. Who are the key companies that market films? Which company would relate to your product the most and why?Consider this post alongside the following post before you write anything.

Film marketing is very expensive, as this is where the film goes into the market to be sold to an audience. Prices can increase if the product has a limited shelf life. Its more likely that the movie has to be a big hit when first brought out or at least a big hit on a weekend, otherwise it's unsuccessful for the company as they have a loss on their investment. 

Most block buster movies already have an audience. The studio has a greenlit a huge budget for the movie coming out because they already know people who will go and see it. This often happens because it is based on a media text that already has a wide audience.

Studios have a huge operating overhead, and put out a lot of flops that make no money at all, so they need a guarantee that a blockbuster movie is going to be make not just a small profit, but a comfortable one. After spending $100 million dollars on a movie they can spend 50% as much again (or more) on marketing.


Distribution is the process of launching a movie to the public or into the public place and then sustaining the publics views and opinions. For a movie to be financially successful, the film will need to be marketed, positioned and publicised.