Audience Classification

Audience and groups:
Group A:

• Doctors
• Scientists
• Lawyers
• Well paid professionals

Group B:

• Teachers
• Middle management
• Fairly well paid professionals

Group C1:

• Junior management
• Bank clerks
• Nurses
• 'White collar' professions

Group C2:

• Electricians
• Plumbers
• Carpenters
• 'Blue collar' professionals

Group D:

• Manual workers such as;
• Drivers
• Post sorters

Group E:

• Students
• Unemployed
• Pensioners  

Qualitative research is primarily exploratory research. This is used to gain an understanding of underlying reasons, opinions and motivations. It provides a lot of depth of information into the problem or could help develop ideas for potential quantitative research. This is also used to uncover trends in thoughts and opinions, and then goes into further depth into the problem. The data collection methods vary using unstructured or semi-structured techniques.

Quantitative Research is used to quantify the problem by generating numerical data or either the data can be transformed into useable statistics. This is used to quantify attitudes, opinions, behaviours, and other defined variable. This will also generalize results from a larger sample population. This method uses measurable resources and data to formulate facts and uncover patterns in research. These methods are a much stronger and better method than Qualitative method. This is evident where as quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.