A title sequence is the method by which films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound.
http://www.smashingmagazine.com/2008/12/19/30-unforgettable-movie-title-sequences/
A job of a opening sequence is to represent the film, trying to make a good first impression on the audience watching. A title sequence which has been well-crafted introduces the audience to the tone and theme of the film, not only crew and the cast.
However some film sequences aren't well made up, some have budgetary constraints which limits them to a simple, white text on black background however make it as good as possible. Some people prefer to take the minimalist road and omit the titles together which takes us straight to the action/story.
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