Audience Positioning

New Media Terminology to Use in Blog and Essays:

Audience Engagement This describes how an audience interacts with a media text. Different people react in different ways to the same text.

Audience Expectations 
These are the ideas the audience have in advance of seeing a media text. This particularly applies to genre pieces. Don't forget producers continually play with or shatter audiences expectations.
Point of View.

A point of view shot is a short film scene where it shows what a character or subject is looking at or what is represented through the camera. It is usually established by being positioned between a shot of a character looking at another object and also showing the characters reaction (here they would use a shot reverse shot). The technique of point of view is of the foundations of film editing.
The point of view shot doesn’t need to be strict straight front on a single character in film but can also be taken over the shoulder of the character, who remains visible on the screen. Sometimes the point of view shot is shared with other characters and represents the joint view of how many characters.

Bird's eye.

Bird eyes view is a view which is directly overhead or could say over the top of the subject which is unusual angle. Objects from this angle is more likely not to be recognised for example umbrellas in a crowd. However this shot puts the audience in a god-like positioned and looking down onto the action. Through this shot people can be made to look insignificant, ant-like, part of a wider scheme of things.

Shot reverse shot.

Shot reverse shot is a editing of dialogue sequences. It relates with 180 degree rule and the eye line match. Shot reverse shot is a film technique where the 1^st character is shown looking at another character (2^nd) and then the 2^nd character is then shown to be looking back at the 1^st character. Once this is repeated viewed a few times, the viewer’s unconsciously assumes that they are looking at each other.